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Do you remember the days when buying a pair of jeans or doing groceries meant going to a local supermarket?

Well, times have changed, and people no longer have to step out of their homes to buy the things they need. Thanks to technology, you can buy everything you need from anywhere with just a click. 

If we go by the statistics, retail e-commerce sales are expected to skyrocket by 15.8% over the next few years. As online shopping takes over brick-and-mortar stores, creating a solid digital presence isn’t a luxury but a necessity. 

The e-commerce marketing industry is dynamic, so every business owner must keep themselves up to date with the latest trends and innovations. Today, we’ll discuss some important trends that will likely shape the future of the e-commerce marketing industry in the upcoming years.

Truths About The Future Of The E-Commerce Marketing Industry

1. Machine Learning And Artificial Intelligence

Machine learning and artificial intelligence help e-commerce store owners offer a personalized shopping experience. For this reason, they are regarded as the 2 most important aspects of the e-commerce marketing industry. 

While Artificial intelligence (AI) collects users’ data by keeping tabs on their browsing history, machine learning gives insight into their preferences. Most e-commerce websites’ SEO strategy experts suggest using them together to increase click-through rates. 

2. Chatbots 

Like retail stores, consumers often get stuck when shopping online. Conversely, e-commerce stores don’t have salespersons to assist them, and that’s where chatbots come in. 

Chatbots provide users with a human touch similar to that of sales representatives in a retail store. From helping consumers find products to answering their queries, chatbots help them in every possible way. 

3. Innovative Interactive Tools

Of late, interactive tools are being introduced to create a pleasant online shopping experience for consumers. Tools like augmented reality (AR) and virtual reality (VR) have taken e-commerce shopping to the next level. 

With the help of these tools, consumers can see products properly before ordering them. Shopify is a prime example of creating immersive shopping experiences, allowing consumers to view products in their true form. 

4. Videos

Every e-commerce store owner must hire a professional videographer because videos will likely be fodder for future e-commerce consumers. 

Experts believe most shoppers buy products after watching videos rather than reading descriptions. The primary catalyst for this change in shopping behaviours might be the rise of social media platforms like Snapchat, Instagram and Facebook that give precedence to video content. 

To thrive in the e-commerce industry, every business owner must include video in their marketing strategy. 

Final Words

The e-commerce marketing industry will witness lots of innovations in the upcoming years. As an e-commerce site owner, you must keep yourself abreast of future trends and adopt them as soon as possible. 

Also, make sure you design marketing strategies keeping in mind the points mentioned above. Or, if you’ve just ventured into the e-commerce industry, we suggest hiring a professional marketing agency to secure your footing in the digital world. 

So, are you ready to take your business to new heights with innovative marketing strategies?